Quantcast
Channel: Brand Central Station » Strategy
Viewing all articles
Browse latest Browse all 6

Blipverts, hummingbirds and voices from marketing’s past

0
0

max_headroomBy Mike Bawden

Is this the birth of the “blipvert”? Years ago, Max Headroom introduced the concept of an entire commercial in a fraction of a second. Are Vine videos and other mobile ads finally leading us in that direction? P.J. Bednarski reports on the increase of click-throughs from mobile video ads versus similar ads on laptops and desktops.

Building your business via LinkedIn.  Mark Sherbin, writing on the Content Marketing Institute blog provides 4 tips for using sponsored updates on LinkedIn to build your business.  Practical advice on marketing via one of the leading B2B social networks on the Internets.

If you’re having a party, make sure everyone gets the message.  Here are four essential tips for driving event attendance via SMS/Text marketing.

Picture this. The photo experience site, Flickr, has undergone another site re-design – this time with the intent of creating something spectacular.  By all accounts, they’ve succeeded.  Here’s a sneak peak of Flickr’s new look poised for roll-out later this year.

Google’s Hummingbird could be fierce. Old-fashioned SEO tactics are about to become ancient history thanks to Google’s new Hummingbird search algorithm. Instead of gaming the system with keywords, website owners will now need to start thinking in a more “conversational” manner, according to this MediaPost article.

“Search is on the cusp of a major transformation, and marketers need to build better content, rather than try to optimize it for search engines …” says Vikram Bhaskaran, a director of marketing at Freshdesk and was interviewed for the piece by Laurie Sullivan.

Other Hummingbird news …

  • Three ways Hummingbird will change the way PR pros will do their job. (From PRNewser)

I suppose it’s better than asking your spouse for directions. According to Rimm-Kaufman’s “Q3 Digital Marketing Report,” both Google and Yahoo! saw increases in its search traffic from mobile devices.  You can read more here.

Denny Hatch’s rules for effective marketing.  DM legend Denny Hatch shared his 10 Basic Rules of Marketing in a recent article in Target Marketing:

  1. “Always make it easy to order.” – Elsworth Howell
  2. Always ask for an order.
  3. Always make an offer.
  4. “The right offer should be so attractive, only a lunatic would say no.” – Claude Hopkins
  5. “If you want to dramatically increase your response, dramatically improve your offer.” – Axel Andersson
  6. “The wickedest of all sins is to run an advertisement without a headline.” – David Ogilvy
  7. “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your advertising dollar.” – David Ogilvy
  8. “Your best lead is usually to be found somewhere on the second page of your first draft.” – Pat Friesen
  9. “Short words. Short sentences. Short paragraphs.” – Andrew J. Byrne
  10. “Human nature is perpetual. In most respects it is the same today as in the time of Caesar. So the principles of psychology are fixed and enduring. You will never need ot unlearn what you learn about them.” – Claude Hopkins

Follow all this news (and more) on Twitter … @BrandCentral


Viewing all articles
Browse latest Browse all 6

Latest Images

Trending Articles





Latest Images